five children smiling while doing peace hand sign
Together, We Create Impact

Global Brand Initiative (GBI)

Where Chinese brands land in North America. Strategy, retail expansion, and deep localization — led by the people who've done it.

Where Chinese brands land in North America. Strategy, retail expansion, and deep localization — led by the people who've done it.

GBI in numbers

The forum at a glance

Real conversations, real connections, real momentum.

man in black crew neck t-shirt and blue shorts holding woman in white and red
0+
Industry speakers

From NVIDIA, Google, McKinsey, Stanford & more

0+
Industry speakers

From NVIDIA, Google, McKinsey, Stanford & more

woman in white shirt wearing white helmet
0+
Panels & keynotes

Covering retail expansion, AI, branding & IP

woman in gray hijab and gray coat
0+
Industries represented

Tech, F&B, fashion, real estate, finance & beyond

About Us

Where Global Ambition Meets Local Authority

GBI Forum brings together founders, operators, and industry leaders in key cities across the U.S. and China to turn brand globalization into real growth.

a group of children sitting on steps in front of a building
a group of children sitting on steps in front of a building

Our Trusted Supporters

Forum sessions

Join Us in Person

From education to relief efforts, every cause reflects our shared mission to empower.

woman in blue hijab sitting on chair
Silicon Valley
woman in blue hijab sitting on chair
Silicon Valley
New York
New York
Shanghai (Coming Soon)
Shanghai (Coming Soon)

More cities coming soon.

bg-image
bg-image

GBI ecosystem

How We Help Brands Land

Our alliance partners provide end-to-end support for every stage of market entry.

  • Legal & Compliance

    Visa solutions, business entity setup & regulatory compliance

    HiBee

  • Social Commerce & Content

    TikTok operations, livestream e-commerce & cross-border content selling

    CHC Group

  • Talent & HR Solutions

    Executive search, cross-border recruitment & local team building

    IntelliPro Group

  • Retail & Real Estate

    Site selection, lease negotiation, commercial space & store network planning

    Lee & Associates

  • Brand & Digital Growth

    AI-powered branding, GEO, digital marketing & go-to-market strategy

    Broadar · Topify AI

  • Legal & Compliance

    Visa solutions, business entity setup & regulatory compliance

    HiBee

  • Social Commerce & Content

    TikTok operations, livestream e-commerce & cross-border content selling

    CHC Group

  • Talent & HR Solutions

    Executive search, cross-border recruitment & local team building

    IntelliPro Group

  • Retail & Real Estate

    Site selection, lease negotiation, commercial space & store network planning

    Lee & Associates

  • Brand & Digital Growth

    AI-powered branding, GEO, digital marketing & go-to-market strategy

    Broadar · Topify AI

  • Legal & Compliance

    Visa solutions, business entity setup & regulatory compliance

    HiBee

  • Social Commerce & Content

    TikTok operations, livestream e-commerce & cross-border content selling

    CHC Group

  • Talent & HR Solutions

    Executive search, cross-border recruitment & local team building

    IntelliPro Group

  • Retail & Real Estate

    Site selection, lease negotiation, commercial space & store network planning

    Lee & Associates

  • Brand & Digital Growth

    AI-powered branding, GEO, digital marketing & go-to-market strategy

    Broadar · Topify AI

Your next market is closer than you think — let's land it together.

Insights

Straight from the Stage

Perspectives from the people shaping cross-border brand strategy.

"The brands that win in the U.S. aren't the ones with the best AI tools they're the ones that know which problems to point AI at first."

-- Kathy Wang CEO, Broadar

"The brands that win in the U.S. aren't the ones with the best AI tools they're the ones that know which problems to point AI at first."

-- Kathy Wang CEO, Broadar